In the development teams' own words it is for, "Making money by feeding the Google Monster exactly what it wants whilst you barely lift a finger".

A cool and snappy statement, if a little wordy, but it's not about the use of language, it's about whether or not the product is worth it?.

For the initial setup they recommend you purchase MANY domains, hosting and Niche Devil, then you install Niche Devil on your on your hosting account, you run the script, insert your chosen keywords and your affiliate links for the store you're building and hey presto, Niche Devil spits out a site with content and products and all in a breathtaking 36 seconds! Sounds awesome, now of course you need customers who are more than happy to spend, spend, spend and Niche Devil promises that with the aid of pinging but let's take a step back and look at what makes the whole thing tick.

The script has to be uploaded to your server/hosting account via ftp and your server/hosting account must meet certain minimum requirements

Remember the old BANS stores? Well this is very much in the same vein and look what happened to them

Niche Devil makes a lot of hype about it's "ever refreshing" content, pulling or scraping various bits of media from around the web all related to your keywords, which works fine and looks pretty good but there may be issues over copyrighted material being used.

Niche Devil is promoting itself as with statements such as, "Hurry up, only available for 14 days" which can only raises various issues.

They have restricted the time it is available, why? Is it to make you purchase now or before experience of the product kicks in and reality takes hold and why would you even contemplate selling a product that earns £££ and not just use it yourself.

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