Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.
1. Targeting the wrong keywords
Keyword research is the starting point for your seo campaign. Get this wrong and it is over before you have begun. Make sure the keywords you target are used by searchers and are relevant to your niche.
2. Forgetting to use title tags
Many beginners often forget to use title tags. They are important and tell search engines and visitors what your pages are about. Make sure you use different title tags for each page.
3. Too much flash
Googles spiders cannot read flash when they crawl your site. If you really want to use flash, make sure you also include the html mark-up.
4. Back link spamming
This is something even the best webmasters are failing to grasp. Link farms are not a good thing with Google. You will get much further by getting high quality one way links from website with high pr.
5. Overdoing the keywords
Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.
6. Keyword density too high. Keep it below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Poor navigation
Your website must contain no broken links and have good navigation. Both visitors and search engine bots need to get around your website.
9. Using images for headers
Headers are the first thing Google bots see. Take advantage of this and use your keywords in the h1 and h2 headers.
10. Unreliable hosting. I have often made the mistake of using cheap hosting. I was not keen on changing but boy did it make a difference when I did. Outages and servers going down will annoy your visitors and confuse Google bots. This will stop you getting high search engine ranking.
1. Keywords
When choosing which keywords you want high search engine ranking with you must research.
Research is very important, target the wrong keywords and your off to a non starter. Make sure people are using the keywords to search in the first place.
2. Who are your competitors?
You are going to beat your competitors to the top spot. You need to first find out who they are and analyze them. Type in your keyword in the search bar...bingo, there are all your competitors.
3. Web pages title
There are two tips for optimizing your pages titles. One is to make sure each page has a different title.
Secondly try to include your main keywords in the title. But, make sure they are relevant and make sense. Don't keyword spam.
4. Meta
Only use meta tags if you understand them. They are not that important. The keyword density has to be spot on.
5. use headings
The keywords that are included in the headers, tell googles bots that they are important.
6. You must always use fresh original content. Google penalizes duplicate content.
7. One way back links are one of the most important ways to get your website ranking high. Remember they must be one way, keyword anchored links.
8. Having a site map will help to get more of your pages indexed.
9. Title and alt tags should always include a description, don't leave them blank.
10. Google loves fresh content. Try to update your website as often as possible.
Seo can be very complex, but it is very rewarding once you get the hang of it. I write many articles on seo for beginners. Don't let search engine optimization blow your mind. Start with the basics and work from there.
This is for all you newbies who have heard the phrase seo and wondering what on earth it is all about.
Seo stands for search engine optimization.
It is a process that is done to make sure website pages are optimized for google and other search engines.
Why do you need to use seo?
One thing any site needs, regardless of it's purpose, is traffic. You need people to visit your website.
You can use many ways of getting traffic to your site, but by far the best one is the free one. If you learn search engine optimization and optimize all your pages you can get free traffic.
Organic search engine traffic is where you naturally rank high on search engines for your chosen keywords.
This is a biggy you want to be concentrating on.
When someone uses google search, they will normally only click on one of the results that appear on the first page above the fold, so you need to aim for top positions.
Where to start?
I am going to write articles for beginners. I wont use big overstated terms and i will take it slow.
At first glance, seo may seem like rocket science, but it is not. It just takes some hard work and dedication.
My advice as you take this journey is to persevere.
What you need to begin
Website to have a fiddle with
Patience
Tons of coffee lol
Right, that is the basic low down on search engine optimization. Now to to get you started on how to get high search engine ranking.
My previous post was about search engine optimization, or seo for short.
Which is best for your Internet marketing campaign? Seo or AdWords?
The answer is simply.......... BOTH.
What is AdWords?
It is a pay per click advertising program.
1. Join google AdWords for free.
2. Enter your settings such as your daily budget.
3. Build your keywords list
4. Write your ads and your away.
Why use seo and AdWords
Search engine optimization will bring you free organic traffic.
Google AdWords will generate fast targeted traffic for your website.
Using seo and AdWords as part of your Internet marketing campaign, will bring you the best of both worlds.
Doesn't google AdWords cost allot of money?
Google AdWords can be an expensive learning curve for beginners. If however, you do it properly, the ROI is pretty impressive.
I wont go into AdWords too much in this post. But one thing i will say is that seo can lower the price you pay for AdWords!
If you are a beginner to the Internet marketing world and did not know which to use, AdWords or seo? Then take my advice...do both.
In my next post i will do a complete beginners guide to AdWords.
search engine optimization (seo) is basically making your website search engine friendly.
If you have an online business then you will benefit greatly from having a seo friendly website.
Even if you already have a good system that brings in traffic, organic search engine traffic is a bonus.
When your website ranks high for particular keywords, you will receive FREE quality traffic.
How to make your site search engine optimization friendly
1. Keyword research
Decide which keywords you want your site to rank high with. They must be associated with your content. Keywords are not restrained to one word. Long tail keywords are more attainable.
2. URL
Not vital but include keywords in your URL if your site is not branded
3. Content
You may of heard some say that "content is king". Although it is important, it is not the only thing search engines look at when deciding your rank.
Your content has to be liked by both your visitors and search engines.
Include your keywords, ensuring your sentences make sense. Keyword density should be below 5% to avoid being seen as spam.
4. Links
The best links are the ones that are one way and keyword anchored.
A one way, keyword anchored link, from a website with high pr is GOLD.
They are the main seo tasks you need to implement on your website.
I would be happy to perform a free seo report on your website.